Chromium Blog
News and developments from the open source browser project
WebP improves while rolling out across Google
pátek 21. března 2014
The WebP team at Google focuses on making the web better through smaller, faster-loading images. We’ve seen that WebP
compares favorably
with other contemporary image formats, but our team has been hard at work to make WebP even faster and more capable. A few months ago, we added support for
animated WebP images
to Chrome, making WebP the first unified format that can address the key use cases of JPEG, PNG and GIF files. The recent release of
libwebp 0.4.0
, currently in Chrome’s
Beta
channel, is a culmination of numerous encoder and decoder optimizations that make encoding lossless images twice as fast, and decrease lossless decode time by 25%.
While the WebP team was delivering these improvements, other teams at Google have been busy deploying WebP in their own products. Google Play’s
online store
, redesigned mid-last year, replaced png images with lossless WebP, reducing image file sizes by nearly 35%. Another major WebP rollout is currently in progress: YouTube video thumbnails are starting to be served in WebP with initial results indicating up to a 10% reduction in page load time.
All the rollouts within Google combined have raised our aggregate data transfer savings tally to tens of terabytes every day. For users, this translates into faster page load times and fewer bytes counted against metered data plans. To speed up browsing on sites that don’t serve WebP yet, Chrome for Android and iOS can use Chrome’s
Data Compression Proxy
, which transcodes images to WebP on the fly in order to deliver image compression of over 60%.
To developers outside of Google, the data transfer savings and user benefits of WebP are within easy reach. Growing support from
CDNs
and
accept content negotiation
make it easier than ever to enable wide scale, seamless delivery of WebP images to Chrome users. To find out more, visit the
WebP developer site
or reach out to us using our
public discussion group
.
Posted by Husain Bengali, Product Manager and WebP Optimizer
Štítky
$200K
1
10th birthday
4
abusive ads
1
abusive notifications
2
accessibility
3
ad blockers
1
ad blocking
2
advanced capabilities
1
android
2
anti abuse
1
anti-deception
1
background periodic sync
1
badging
1
benchmarks
1
beta
83
better ads standards
1
billing
1
birthday
4
blink
2
browser
2
browser interoperability
1
bundles
1
capabilities
6
capable web
1
cds
1
cds18
2
cds2018
1
cloud print
1
coalition
1
coalition for better ads
1
contact picker
1
content indexing
1
cookies
1
core web vitals
2
csrf
1
css
1
cumulative layout shift
1
custom tabs
1
dart
8
dashboard
1
Data Saver
3
Data saver desktop extension
1
day 2
1
deceptive installation
1
declarative net request api
1
design
2
developer dashboard
1
Developer Program Policy
2
developer website
1
devtools
13
digital event
1
discoverability
1
DNS-over-HTTPS
4
DoH
4
emoji
1
emscriptem
1
enterprise
1
extensions
27
Fast badging
1
faster web
1
features
1
feedback
2
field data
1
first input delay
1
Follow
1
fonts
1
form controls
1
frameworks
1
fugu
2
fund
1
funding
1
gdd
1
google earth
1
google event
1
google io 2019
1
google web developer
1
googlechrome
12
harmful ads
1
html5
11
HTTP/3
1
HTTPS
4
chrome
35
chrome 81
1
chrome 83
2
chrome 84
2
chrome ads
1
chrome apps
5
Chrome dev
1
chrome dev summit
1
chrome dev summit 2018
1
chrome dev summit 2019
1
chrome developer
1
Chrome Developer Center
1
chrome developer summit
1
chrome devtools
1
Chrome extension
1
chrome extensions
3
Chrome Frame
1
Chrome lite
1
Chrome on Android
2
chrome on ios
1
Chrome on Mac
1
Chrome OS
1
chrome privacy
4
chrome releases
1
chrome security
10
chrome web store
32
chromedevtools
1
chromeframe
3
chromeos
4
chromeos.dev
1
chromium
9
iframes
1
images
1
incognito
1
insecure forms
1
intent to explain
1
ios
1
ios Chrome
1
issue tracker
3
jank
1
javascript
5
lab data
1
labelling
1
largest contentful paint
1
launch
1
lazy-loading
1
lighthouse
2
linux
2
Lite Mode
2
Lite pages
1
loading interventions
1
loading optimizations
1
lock icon
1
long-tail
1
mac
1
manifest v3
2
metrics
2
microsoft edge
1
mixed forms
1
mobile
2
na
1
native client
8
native file system
1
New Features
5
notifications
1
octane
1
open web
4
origin trials
2
pagespeed insights
1
pagespeedinsights
1
passwords
1
payment handler
1
payment request
1
payments
2
performance
20
performance tools
1
permission UI
1
permissions
1
play store
1
portals
3
prefetching
1
privacy
2
privacy sandbox
4
private prefetch proxy
1
profile guided optimization
1
progressive web apps
2
Project Strobe
1
protection
1
pwa
1
QUIC
1
quieter permissions
1
releases
3
removals
1
rlz
1
root program
1
safe browsing
2
Secure DNS
2
security
36
site isolation
1
slow loading
1
sms receiver
1
spam policy
1
spdy
2
spectre
1
speed
4
ssl
2
store listing
1
strobe
2
subscription pages
1
suspicious site reporter extension
1
TCP
1
the fast and the curious
23
TLS
1
tools
1
tracing
1
transparency
1
trusted web activities
1
twa
2
user agent string
1
user data policy
1
v8
6
video
2
wasm
1
web
1
web apps
1
web assembly
2
web developers
1
web intents
1
web packaging
1
web payments
1
web platform
1
web request api
1
web vitals
1
web.dev
1
web.dev live
1
webapi
1
webassembly
1
webaudio
3
webgl
7
webkit
5
WebM
1
webmaster
1
webp
5
webrtc
6
websockets
5
webtiming
1
writable-files
1
yerba beuna center for the arts
1
Archive
2024
pro
srp
čvn
kvě
dub
bře
úno
2023
lis
říj
zář
srp
čvn
kvě
dub
úno
2022
pro
zář
srp
čvn
kvě
dub
bře
úno
led
2021
pro
lis
říj
zář
srp
čvc
čvn
kvě
dub
bře
úno
led
2020
pro
lis
říj
zář
srp
čvc
čvn
kvě
dub
bře
úno
led
2019
pro
lis
říj
zář
srp
čvc
čvn
kvě
dub
bře
úno
led
2018
pro
lis
říj
zář
srp
čvc
čvn
kvě
dub
bře
úno
led
2017
pro
lis
říj
zář
srp
čvc
čvn
kvě
dub
bře
úno
led
2016
pro
lis
říj
zář
srp
čvn
kvě
dub
bře
úno
led
2015
pro
lis
říj
zář
srp
čvc
čvn
kvě
dub
bře
úno
led
2014
pro
lis
říj
zář
srp
čvc
čvn
kvě
dub
bře
úno
led
2013
pro
lis
říj
zář
srp
čvc
čvn
kvě
dub
bře
úno
led
2012
pro
lis
říj
zář
srp
čvc
čvn
kvě
dub
bře
úno
led
2011
pro
lis
říj
zář
srp
čvc
čvn
kvě
dub
bře
úno
led
2010
pro
lis
říj
zář
srp
čvc
čvn
kvě
dub
bře
úno
led
2009
pro
lis
zář
srp
čvc
čvn
kvě
dub
bře
úno
led
2008
pro
lis
říj
zář
Feed
Follow @ChromiumDev
Give us feedback in our
Product Forums
.
