Chromium Blog
News and developments from the open source browser project
Building a Better World Wide Web
Mittwoch, 9. Januar 2019
User experience sits at the core of everything we do at Google. It drives our product decisions, development and direction. Chrome has a long history of protecting our users from annoying and harmful experiences -- like
blocking pop-up windows
and
warning users if a page has malware
.
We’ve also taken action to protect Chrome users from certain types of advertising that diminish their experiences online, a common complaint among Chrome users. For example, last year,
Chrome began filtering
ads on sites in North America and Europe that repeatedly violate industry standards and continue to show intrusive, annoying ads to people that visit their websites. Further, our own advertising platforms have stopped selling the kinds of ads that violate these standards and generate complaints from Chrome users.
We follow the
Better Ads Standards
when determining which websites to filter ads on in Chrome. These standards were developed by the
Coalition for Better Ads
, an industry group dedicated to improving the web advertising experience, based on feedback from over 66,000 consumers around the world. The Standards identify 12 experiences that users find intrusive and that advertisers, publishers, and technology vendors should avoid showing.
Today, the Better Ads Standards consists of 12 ad experiences that research found to be particularly annoying to users. Image Source:
Coalition for Better Ads
Today, the Coalition for Better Ads announced that it is expanding their initial Better Ads Standards beyond North America and Europe to cover all countries, worldwide. Following the Coalition’s lead, beginning July 9, 2019, Chrome will expand its user protections and stop showing all ads on sites in any country that repeatedly display these disruptive ads.
What does this mean for website owners?
If you operate a website that shows ads, you should consider reviewing your site status in the
Ad Experience Report
, a tool that helps publishers to understand if Chrome has identified any violating ad experiences on your site. Starting today, publishers in regions outside of North America and Europe can use this tool to understand if they have intrusive ad experiences on their site, their current status (passing / no issues found or failing), and resolve outstanding issues or contest a review. While we’ve already reviewed millions of sites around the world, we will continue to expand these reviews in the coming months.
A quick overview of the Ad Experience Report.
Early results from the U.S., Canada and Europe
Our ultimate goal is not to filter ads, but to build a better web for everyone, everywhere. Chrome's enforcement of the Coalition’s standards has inspired many website owners to improve the advertising experience on their sites in a way that benefits users. In the U.S., Canada, and Europe, website owners have successfully been able to make changes to the ads on their sites. As of January 1, 2019, two thirds of all publishers who were at one time non-compliant to the Better Ads Standards are now in good standing. Further, out of millions of sites we’ve reviewed to date, less than 1% have had their ads filtered.
We look forward to continued collaboration with the industry to create a better, more vibrant web ecosystem with only the best user experiences. The web is a critical part of our everyday life and we’ll continue to deliver the best user experiences.
You can learn more details from the Coalition
here
.
Posted by Ben Galbraith, Senior Director of Product, Chrome
Labels
$200K
1
10th birthday
4
abusive ads
1
abusive notifications
2
accessibility
3
ad blockers
1
ad blocking
2
advanced capabilities
1
android
2
anti abuse
1
anti-deception
1
background periodic sync
1
badging
1
benchmarks
1
beta
83
better ads standards
1
billing
1
birthday
4
blink
2
browser
2
browser interoperability
1
bundles
1
capabilities
6
capable web
1
cds
1
cds18
2
cds2018
1
chrome
35
chrome 81
1
chrome 83
2
chrome 84
2
chrome ads
1
chrome apps
5
Chrome dev
1
chrome dev summit
1
chrome dev summit 2018
1
chrome dev summit 2019
1
chrome developer
1
Chrome Developer Center
1
chrome developer summit
1
chrome devtools
1
Chrome extension
1
chrome extensions
3
Chrome Frame
1
Chrome lite
1
Chrome on Android
2
chrome on ios
1
Chrome on Mac
1
Chrome OS
1
chrome privacy
4
chrome releases
1
chrome security
10
chrome web store
32
chromedevtools
1
chromeframe
3
chromeos
4
chromeos.dev
1
chromium
9
cloud print
1
coalition
1
coalition for better ads
1
contact picker
1
content indexing
1
cookies
1
core web vitals
2
csrf
1
css
1
cumulative layout shift
1
custom tabs
1
dart
8
dashboard
1
Data Saver
3
Data saver desktop extension
1
day 2
1
deceptive installation
1
declarative net request api
1
design
2
developer dashboard
1
Developer Program Policy
2
developer website
1
devtools
13
digital event
1
discoverability
1
DNS-over-HTTPS
4
DoH
4
emoji
1
emscriptem
1
enterprise
1
extensions
27
Fast badging
1
faster web
1
features
1
feedback
2
field data
1
first input delay
1
Follow
1
fonts
1
form controls
1
frameworks
1
fugu
2
fund
1
funding
1
gdd
1
google earth
1
google event
1
google io 2019
1
google web developer
1
googlechrome
12
harmful ads
1
html5
11
HTTP/3
1
HTTPS
4
iframes
1
images
1
incognito
1
insecure forms
1
intent to explain
1
ios
1
ios Chrome
1
issue tracker
3
jank
1
javascript
5
lab data
1
labelling
1
largest contentful paint
1
launch
1
lazy-loading
1
lighthouse
2
linux
2
Lite Mode
2
Lite pages
1
loading interventions
1
loading optimizations
1
lock icon
1
long-tail
1
mac
1
manifest v3
2
metrics
2
microsoft edge
1
mixed forms
1
mobile
2
na
1
native client
8
native file system
1
New Features
5
notifications
1
octane
1
open web
4
origin trials
2
pagespeed insights
1
pagespeedinsights
1
passwords
1
payment handler
1
payment request
1
payments
2
performance
20
performance tools
1
permission UI
1
permissions
1
play store
1
portals
3
prefetching
1
privacy
2
privacy sandbox
4
private prefetch proxy
1
profile guided optimization
1
progressive web apps
2
Project Strobe
1
protection
1
pwa
1
QUIC
1
quieter permissions
1
releases
3
removals
1
rlz
1
root program
1
safe browsing
2
Secure DNS
2
security
36
site isolation
1
slow loading
1
sms receiver
1
spam policy
1
spdy
2
spectre
1
speed
4
ssl
2
store listing
1
strobe
2
subscription pages
1
suspicious site reporter extension
1
TCP
1
the fast and the curious
23
TLS
1
tools
1
tracing
1
transparency
1
trusted web activities
1
twa
2
user agent string
1
user data policy
1
v8
6
video
2
wasm
1
web
1
web apps
1
web assembly
2
web developers
1
web intents
1
web packaging
1
web payments
1
web platform
1
web request api
1
web vitals
1
web.dev
1
web.dev live
1
webapi
1
webassembly
1
webaudio
3
webgl
7
webkit
5
WebM
1
webmaster
1
webp
5
webrtc
6
websockets
5
webtiming
1
writable-files
1
yerba beuna center for the arts
1
Archive
2024
Aug.
Juni
Mai
Apr.
März
Feb.
2023
Nov.
Okt.
Sept.
Aug.
Juni
Mai
Apr.
Feb.
2022
Dez.
Sept.
Aug.
Juni
Mai
Apr.
März
Feb.
Jan.
2021
Dez.
Nov.
Okt.
Sept.
Aug.
Juli
Juni
Mai
Apr.
März
Feb.
Jan.
2020
Dez.
Nov.
Okt.
Sept.
Aug.
Juli
Juni
Mai
Apr.
März
Feb.
Jan.
2019
Dez.
Nov.
Okt.
Sept.
Aug.
Juli
Juni
Mai
Apr.
März
Feb.
Jan.
2018
Dez.
Nov.
Okt.
Sept.
Aug.
Juli
Juni
Mai
Apr.
März
Feb.
Jan.
2017
Dez.
Nov.
Okt.
Sept.
Aug.
Juli
Juni
Mai
Apr.
März
Feb.
Jan.
2016
Dez.
Nov.
Okt.
Sept.
Aug.
Juni
Mai
Apr.
März
Feb.
Jan.
2015
Dez.
Nov.
Okt.
Sept.
Aug.
Juli
Juni
Mai
Apr.
März
Feb.
Jan.
2014
Dez.
Nov.
Okt.
Sept.
Aug.
Juli
Juni
Mai
Apr.
März
Feb.
Jan.
2013
Dez.
Nov.
Okt.
Sept.
Aug.
Juli
Juni
Mai
Apr.
März
Feb.
Jan.
2012
Dez.
Nov.
Okt.
Sept.
Aug.
Juli
Juni
Mai
Apr.
März
Feb.
Jan.
2011
Dez.
Nov.
Okt.
Sept.
Aug.
Juli
Juni
Mai
Apr.
März
Feb.
Jan.
2010
Dez.
Nov.
Okt.
Sept.
Aug.
Juli
Juni
Mai
Apr.
März
Feb.
Jan.
2009
Dez.
Nov.
Sept.
Aug.
Juli
Juni
Mai
Apr.
März
Feb.
Jan.
2008
Dez.
Nov.
Okt.
Sept.
Feed
Follow @ChromiumDev
Give us feedback in our
Product Forums
.