Chromium Blog: Further protections from harmful ad experiences on the web

Chromium Blog

News and developments from the open source browser project

Further protections from harmful ad experiences on the web

Montag, 5. November 2018

Last year, after hearing from Chrome users, we launched a set of user protections against “abusive experiences” -- experiences designed to intentionally mislead and trick users into taking action on the web. These protections blocked pop-ups and new window requests from sites with certain abusive experiences like redirecting pages.

However, we've learned since then that this approach did not go far enough. In fact, more than half of these abusive experiences are not blocked by our current set of protections, and nearly all involve harmful or misleading ads. These ads trick users into clicking on them by pretending to be system warnings or “close” buttons that do not actually close the ad. Further, some of these abusive ad experiences are used by scammers and phishing schemes to steal personal information.

Two types of abusive experiences where a deceptive site control appears to do one thing, but has a different behavior when clicked. One looks like a play button on a video but sends the user to an unwanted download when clicked (left), and the other looks like a close button but instead opens unwanted pop-up windows (right).

As a result, today we are announcing expanded efforts to better protect users against these abusive experiences. Starting in December 2018, Chrome 71 will remove all ads on the small number of sites with persistent abusive experiences. Site owners can use the Abusive Experiences Report in their Google Search Console to see if their site contains any of these abusive experiences that need to be corrected or removed. Site owners will have a 30 day window to fix experiences flagged by the Report before Chrome removes ads.

With Chrome, users are always in control and can disable abusive sites filtering by going to their Chrome Settings.

Stronger protections ensure users can interact with their intended content on the web, without abusive experiences getting in the way.

Posted by Vivek Sekhar, Product Manager

Google

Labels: abusive ads , harmful ads , protection

Labels

$200K 1
10th birthday 4
abusive ads 1
abusive notifications 2
accessibility 3
ad blockers 1
ad blocking 2
advanced capabilities 1
android 2
anti abuse 1
anti-deception 1
background periodic sync 1
badging 1
benchmarks 1
beta 83
better ads standards 1
billing 1
birthday 4
blink 2
browser 2
browser interoperability 1
bundles 1
capabilities 6
capable web 1
cds 1
cds18 2
cds2018 1
chrome 35
chrome 81 1
chrome 83 2
chrome 84 2
chrome ads 1
chrome apps 5
Chrome dev 1
chrome dev summit 1
chrome dev summit 2018 1
chrome dev summit 2019 1
chrome developer 1
Chrome Developer Center 1
chrome developer summit 1
chrome devtools 1
Chrome extension 1
chrome extensions 3
Chrome Frame 1
Chrome lite 1
Chrome on Android 2
chrome on ios 1
Chrome on Mac 1
Chrome OS 1
chrome privacy 4
chrome releases 1
chrome security 10
chrome web store 32
chromedevtools 1
chromeframe 3
chromeos 4
chromeos.dev 1
chromium 9
cloud print 1
coalition 1
coalition for better ads 1
contact picker 1
content indexing 1
cookies 1
core web vitals 2
csrf 1
css 1
cumulative layout shift 1
custom tabs 1
dart 8
dashboard 1
Data Saver 3
Data saver desktop extension 1
day 2 1
deceptive installation 1
declarative net request api 1
design 2
developer dashboard 1
Developer Program Policy 2
developer website 1
devtools 13
digital event 1
discoverability 1
DNS-over-HTTPS 4
DoH 4
emoji 1
emscriptem 1
enterprise 1
extensions 27
Fast badging 1
faster web 1
features 1
feedback 2
field data 1
first input delay 1
Follow 1
fonts 1
form controls 1
frameworks 1
fugu 2
fund 1
funding 1
gdd 1
google earth 1
google event 1
google io 2019 1
google web developer 1
googlechrome 12
harmful ads 1
html5 11
HTTP/3 1
HTTPS 4
iframes 1
images 1
incognito 1
insecure forms 1
intent to explain 1
ios 1
ios Chrome 1
issue tracker 3
jank 1
javascript 5
lab data 1
labelling 1
largest contentful paint 1
launch 1
lazy-loading 1
lighthouse 2
linux 2
Lite Mode 2
Lite pages 1
loading interventions 1
loading optimizations 1
lock icon 1
long-tail 1
mac 1
manifest v3 2
metrics 2
microsoft edge 1
mixed forms 1
mobile 2
na 1
native client 8
native file system 1
New Features 5
notifications 1
octane 1
open web 4
origin trials 2
pagespeed insights 1
pagespeedinsights 1
passwords 1
payment handler 1
payment request 1
payments 2
performance 20
performance tools 1
permission UI 1
permissions 1
play store 1
portals 3
prefetching 1
privacy 2
privacy sandbox 4
private prefetch proxy 1
profile guided optimization 1
progressive web apps 2
Project Strobe 1
protection 1
pwa 1
QUIC 1
quieter permissions 1
releases 3
removals 1
rlz 1
root program 1
safe browsing 2
Secure DNS 2
security 36
site isolation 1
slow loading 1
sms receiver 1
spam policy 1
spdy 2
spectre 1
speed 4
ssl 2
store listing 1
strobe 2
subscription pages 1
suspicious site reporter extension 1
TCP 1
the fast and the curious 23
TLS 1
tools 1
tracing 1
transparency 1
trusted web activities 1
twa 2
user agent string 1
user data policy 1
v8 6
video 2
wasm 1
web 1
web apps 1
web assembly 2
web developers 1
web intents 1
web packaging 1
web payments 1
web platform 1
web request api 1
web vitals 1
web.dev 1
web.dev live 1
webapi 1
webassembly 1
webaudio 3
webgl 7
webkit 5
WebM 1
webmaster 1
webp 5
webrtc 6
websockets 5
webtiming 1
writable-files 1
yerba beuna center for the arts 1

Archive

2024
- Dez.
- Aug.
- Juni
- Mai
- Apr.
- März
- Feb.

2023
- Nov.
- Okt.
- Sept.
- Aug.
- Juni
- Mai
- Apr.
- Feb.

2022
- Dez.
- Sept.
- Aug.
- Juni
- Mai
- Apr.
- März
- Feb.
- Jan.

2021
- Dez.
- Nov.
- Okt.
- Sept.
- Aug.
- Juli
- Juni
- Mai
- Apr.
- März
- Feb.
- Jan.

2020
- Dez.
- Nov.
- Okt.
- Sept.
- Aug.
- Juli
- Juni
- Mai
- Apr.
- März
- Feb.
- Jan.

2019
- Dez.
- Nov.
- Okt.
- Sept.
- Aug.
- Juli
- Juni
- Mai
- Apr.
- März
- Feb.
- Jan.

2018
- Dez.
- Nov.
- Okt.
- Sept.
- Aug.
- Juli
- Juni
- Mai
- Apr.
- März
- Feb.
- Jan.

2017
- Dez.
- Nov.
- Okt.
- Sept.
- Aug.
- Juli
- Juni
- Mai
- Apr.
- März
- Feb.
- Jan.

2016
- Dez.
- Nov.
- Okt.
- Sept.
- Aug.
- Juni
- Mai
- Apr.
- März
- Feb.
- Jan.

2015
- Dez.
- Nov.
- Okt.
- Sept.
- Aug.
- Juli
- Juni
- Mai
- Apr.
- März
- Feb.
- Jan.

2014
- Dez.
- Nov.
- Okt.
- Sept.
- Aug.
- Juli
- Juni
- Mai
- Apr.
- März
- Feb.
- Jan.

2013
- Dez.
- Nov.
- Okt.
- Sept.
- Aug.
- Juli
- Juni
- Mai
- Apr.
- März
- Feb.
- Jan.

2012
- Dez.
- Nov.
- Okt.
- Sept.
- Aug.
- Juli
- Juni
- Mai
- Apr.
- März
- Feb.
- Jan.

2011
- Dez.
- Nov.
- Okt.
- Sept.
- Aug.
- Juli
- Juni
- Mai
- Apr.
- März
- Feb.
- Jan.

2010
- Dez.
- Nov.
- Okt.
- Sept.
- Aug.
- Juli
- Juni
- Mai
- Apr.
- März
- Feb.
- Jan.

2009
- Dez.
- Nov.
- Sept.
- Aug.
- Juli
- Juni
- Mai
- Apr.
- März
- Feb.
- Jan.

2008
- Dez.
- Nov.
- Okt.
- Sept.

Feed

Give us feedback in our Product Forums.

Google
Privacy
Terms